Happy Sunday! I'm enjoying my Sunday a.m. routine: Snow Queen BM, Sunday Source, NYT front to back (front page first, weddings a close second, though the Mrs. Astor article by Bill Cunningham trumped both this week), and catching up on the WWD's I've skipped over the course of my busybusydamnbusy week.
...but I had to interrupt to share this bit of spectacular marketing prowess, from Friday's WWD...
Now I love me Barneys' shoe department more than just about anything else. But Saks' new shoe department at its NYC flagship: effing BRILLIANT:
-It's an entire floor (Eight). 50 vendors, 100,000 pairs (it is listed as "stockkeeping units" actually--but that's got to be pairs, right?).
-They lobbied for--and got--their own zipcode from the USPS:
10022-SHOE, which is incorporated into all their collateral.
-It features a shoe repair shop.
-They set it up so that the seating is arranged around tables--so while you're trying on Stuart Weitzmans, the person across from you is trying on Chanels--so you KNOW you're going to upgrade (though the real VIPs have their own luxe room, but of course).
So, CMO of Saks, whomever and wherever you are: I raise my glass of tomato-infused deliciousness and salute you. You are a marketing genius.
3 comments:
Nice Blog :)
I think I would faint if I actually saw before me an entire collection of Bruno Frisoni and Brian Atwood stilettos in one eye-ful.
The Saks' CMO may indeed be a genius, but to those of us still in the $200-and-under-per-pair (if that) crowd, she's also a sadist.
I read about this. It's Nirvana!
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